MMoxy Hotels, Marriott Bonvoy’s bold lifestyle brand, is celebrating its 10th anniversary by announcing ambitious expansion goals across Europe. The chain now aims to reach 100 hotels in Europe by the end of 2025, with 17 new properties set to open, including locations in Spain, Turkey, and Luxembourg.
With 89 hotels already operational in 18 European destinations, Moxy has established itself as a key player in the “upper midscale lifestyle” segment, currently accounting for 60% of the brand’s global portfolio. The chain seeks to meet the expectations of modern travelers by offering experiences that are both stylish and affordable.
Moxy’s design approach has been a key differentiator. Each hotel incorporates elements specific to the local culture while staying true to the brand’s dynamic, youthful spirit. Signature concepts include check-in at the bar with a complimentary drink and curated music to reflect the atmosphere of each destination.
Moxy Hotels also plans to extend its presence in several other European countries by the end of 2025:
- France, with the opening of Moxy Annecy by the end of 2024, followed by Moxy Nice in 2025.
- Italy, with Moxy Pompeii and Moxy Verona. The Moxy Pompeii is situated within the newly developed “Maximall” complex, near the archaeological site of Pompeii. The property includes 135 rooms and offers facilities such as a bar, fitness center, and pet-friendly amenities. According to Marriott, the hotel’s location also provides access to the broader Campania region, including Naples, Amalfi, and Sorrento. The inclusion of flexible event spaces suggests a positioning toward group and event-based clientele.
- Germany, with Moxy Kupferzell in the Hohenlohe region.
- Poland, with Moxy Warsaw City, the brand’s fifth hotel in the country. The brand has established a presence in the Wola district, a centrally located and developing area of the Polish capital. The Moxy Warsaw City features 256 rooms, a communal lobby area with bar and co-working space, and a fitness center accessible around the clock. The property’s interior follows the brand’s industrial design identity, oriented toward younger and digitally connected travelers.
- Ireland, with Moxy Dublin Docklands, following the opening of Moxy Cork.
- Portugal, with Moxy Alfragide Lisbon, marking the brand’s third hotel in the country.
- Belgium, with Moxy Brussels Airport and Moxy Antwerp.
- Serbia, with Moxy Belgrade Skadarlija Downtown, the brand’s second hotel in the country.
- Switzerland, with Moxy Zurich Letzigrund.
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